4 Tips To Make A Great Letterhead Design
Sunday, September 5th, 2010Companies often neglect the importance of a good letterhead design. Profesionally designed letterhead can double as a low cost marketing and advertisting tool. Letterhead and business cards are the first step in building relationships with new clients and the people that will help your business be a success. Paying attention to every detail associated with your business is essential in today’s highly competitive business market.
A multitude of elements play into designing a professional letterhead. When you’re creating the letterhead for business make sure it expresses your company’s identity.
Use the graphics and text on your letterhead to show and tell customers who you represent. The designs used on your letterhead and business cards will accompany many of your other materials; keep them as clean and simple as possible.
Here are some other design tips that will get your company letterhead positive attention.
• Create a logo: If you’re just getting your business up and running and you can’t afford a custom logo, think again.You can get a professionally designed inexpensive logo online by using a freelance serives or logo design website.Prices can vary but you’ll generally end up with a professional logo.
• Keep it Simple: Resist the temptation to get too creative. You want your letterhead to tell people who you are without cluttering the top of the page. Different fonts can make your business materials visually confusing. Bold capitalized and italicized text will have more of an impact if you use it sparingly.
The color in your letterhead is important to consider when designing the look of the letterhead. Like many other design elements it is very important to not add too much. Color can make your letterhead appear cheap. Unless you are in the entertainment business or color is appropriate for your line of work, stick to black and white and maybe one color.
There is always wasted space at the bottom of the page. Overcrowding the top of your letterhead with too much information will make it look cluttered and unprofessional. Important contact details such as phone number, address, email and your company’s website should be arranged and highlighted at the top of the page so people know how to contact you. Less important information can be filled in at the bottom of the page.
Taking the extra time to create a great letterhead design will set your business up for success. You only get one chance to make a good impression. Make sure you make the right impression with a quality designed letterhead printed by a professional printer.
